Digital Marketing
In Bhiwani
What is Digital Marketing
Digital marketing involves reaching customers with any product, service, or business through the internet and online platforms (like Google, Instagram, Facebook, Websites, YouTube, etc.). It means understanding customer habits and behaviour and delivering the right information at the right time on online channels to build deep and strong relationships between the company and the customer. Merely posting on social media and running ads on online platforms cannot be called digital marketing in itself. When online methods and platforms are used to reach customers with a product or business, that is called digital marketing.
What does digital marketing consist of?
Search Engine Optimisation (SEO)
The Process of getting a Website to appear at the top of Google search results for certain queries is called Search Engine Optimisation (SEO).
Social Media Marketing (SMM)
Promoting on digital platforms like Twitter, Facebook, Instagram, and YouTube.
Content Marketing
Influencing customers for a product or service by creating blogs, articles, reels, and videos.
Email Marketing
Building relationships with your customers and informing them about your services via email.
Affiliate Marketing
The commission received from selling another company's product is called affiliate marketing.
Disadvantages of not knowing Digital Marketing
- Obstacles arise in getting a good job.
- Businesses that are not online are left behind in the market.
- By not changing with the trends, your competitors overtake you.
- Lacking online skills closes off avenues for online earning like youtube, online ads revenue, freelancing, affiliate marketing, and blogging.
- If you do not learn digital skills, you are likely to become outdated.
- To understand new tools and methods, you need to keep up with changing trends over time.
Advantages of Digital Marketing
- Digital marketing enables you to reach an increasingly larger audience with your business.
- Digital marketing is less expensive than TV and newspapers.
- With this knowledge, we can easily reach our target audience for our business.
- Online marketing allows us to connect with our customers and communicate with them.
- Being online on social media builds trust in the brand.
- By having the business online, facilities are available to online customers 24*7.
- An online presence helps customers discover you more easily, resulting in increased leads and conversions, which in turn highlight increased visibility, reach, and sales opportunities.
Are you ready to take your business to the online market?
Establishing your business in the digital world for a broad online reach and connection with a huge audience.
You are ready to expand your business in a modern way by registering it on an online platform.
Want to create an online identity for your business?